Ch. 12 - Services and Nonprofit Organization Marketing

Ch. 11 - Developing and Managing Products

Product Life Cycle

For the past few years Benefit has been in the growth stage of the life cycle. The company has been around since the late 60s but because of the growth of social media the company has more acknowledgment. 

Ch. 8 - Segmenting and Targeting Markets

Concentrating Targeting Strategy

Benefit Cosmetics uses concentrating target strategy because they only sell beauty products and target a narrow market. This works well for the company because they focus more on making the consumer happy and giving them just what they need.