Ch. 18 - Social Media and Marketing

Benefit social media pages are:

https://www.benefitcosmetics.com/us/en/
https://twitter.com/benefitbeauty
https://www.youtube.com/user/benefitcosmetics
https://www.facebook.com/benefitcosmetics
https://www.instagram.com/benefitcosmetics/

Instagram, twitter, and YouTube

On these social media platforms beauty gurus and make up artists post about different brands and show tutorials on how to use them. Usually, if they have a large following brands such as Benefit Cosmetics will send them free items to promote on their pages.

Other promotional techniques:

• Benefit participates in events such as Beautycon and IMATS. (Which are basically the comic con of the make up society)
• Great eyebrows have been very trendy for the past couple of years now. So Benefit Cosmetics release a new eyebrow set. To promote this they went on a tour around the country. This was called the "Brows Across America" tour. Benefit went to 100 plus Ulta Beauty stores and brought well known beauty gurus with them. The beauty gurus help people find the perfect look for their brows and answered questions related to make up.
• Birchbox, ipsy, and glossy box are beauty subscription boxes where they send you a few sample or full sized products. Benefit has some items they give to the company to send out to the people who are subscribed.