Consumer Values
"Cruelty FREE"
By saying your product is "cruelty free" you are expanding your marketing to vegans or consumers who are pro animal safety. Benefit uses the line that they are cruelty free but there is a loop hole that people over look. It's not really a trick but a lot of people over look it and purchase the product anyway.
Benefit does not test our cosmetic products on animals. When selecting the ingredients to be used in our cosmetic products, Benefit requires raw material suppliers to provide safety information based on scientifically accepted alternative testing methods that meet international safety standards and regulations. Benefit products must meet both consumers’ needs and consumer safety, while respecting animal life. Benefit continues to strongly support & favor alternative testing and is committed to following all animal testing laws and regulations in order to ensure our products’ safety for the end consumer.
So pretty much what Benefit are hiding is that if by law they are required to test a product or ingredient on animals THEY WILL. They disguise this fact with saying how they support and favour alternative testing. Here is the evidence that Benefit Cosmetics are still performing animal testing – they are“committed to following all animal testing laws and regulations in order to ensure our products’ safety for the end consumer.”
The average consumer may think that ‘They don’t test on animals unless they have to by law so they care about animals and are just abiding by laws’. What they don’t mention is that they DO NOT HAVE TO use those ingredients that require testing or sell to countries that legally request animal testing (China). There are thousands of ingredients that are considered safe and we are talking about cosmetics here, not life saving medication so there is no sufficient argument for any company to be producing a product that harms animal.
SOURCE: https://rabbitrecommended.wordpress.com/2012/01/15/how-to-pick-a-cruelty-free-lie/
No comments:
Post a Comment