Ch. 15 - Marketing Communications

Benefit Cosmetics uses informing, reminding, and connecting to promote. Through their social media accounts they inform and remind people by constantly posting about different products they offer. They also try to involve daily news to promote products from time to time. Example: if its an extremely hot day they might post their facial mist as a way of promoting.

Ch. 10 - Product Concepts

Benefit Cosmetics: Products and Packaging

Benefit Cosmetics sells make up, perfume, and skin care products.
They are well known for the witty and fun packaging and product names. 
Having feel good products definitely entices the buyer to purchase!
EXAMPLES:

Ch. 17 - Personal Selling and Sales Management

Relationship Selling

Benefit Cosmetics is mostly sold through third party stores. For example: Sephora and Bloomingdales. In these stores there are beauty advisors who consult you and help you choose what you are looking for or even persuade you into buying something you didn't think you needed. For the time you are in the store you form a personal relationship with the employee and they will get you the spend money without you even knowing!