Relationship Selling
Benefit Cosmetics is mostly sold through third party stores. For example: Sephora and Bloomingdales. In these stores there are beauty advisors who consult you and help you choose what you are looking for or even persuade you into buying something you didn't think you needed. For the time you are in the store you form a personal relationship with the employee and they will get you the spend money without you even knowing!
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